Web Development company in new york
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From public gatherings to social isolation, cubicles to work-from-home offices, and shopping centers to online, the public is experiencing many behavioral changes due to the outbreak of COVID-19; “living in unprecedented times” is starting to feel like an understatement. Major changes can especially be seen in the way people interact with one another and the way they shop. People are changing what they’re buying, when they’re buying and how they’re buying it. Limiting shopping to only the essentials is the new norm for any city under lockdown. What COVID-19 Mean for Ecommerce? Keeping this current shopping behavior in mind, companies need to be flexible enough to accommodate their customers’ changing needs and preferences. This is the perfect time for businesses to present themselves through their websites. Any business without an online presence will need to start looking for a web design agency immediately or be in real danger of being swept under the rug. Social distancing has shifted shopping from brick and mortar to ecommerce online. Items that would have normally been purchased in person are now being bought digitally. Ecommerce is the only way to fight against the financial crisis brought about by the global pandemic. How Business Can Boom with Ecommerce In this time of global pandemic, ecommerce isn’t just time-saving, but life-saving. Online retailers are under considerable pressure, for how they choose to react will define the future of ecommerce. Many businesses are making efforts to turn pandemic customers into long-term loyal customers, with the hopes of keeping the online shopping boom going long after the pandemic has passed. Brand new users are learning how to shop online for the first time, and it’s a habit that will continue for years to come as shopping becomes more and more digitally focused. Now is the time to make yourself known to a whole new audience and heavily invest in your company’s website. With the help of a professional web design company, your business will be reaping the benefits for years to come. “Stay in Business” Sale and Self-Care Campaigns Not all businesses are providing essentials; companies dealing in luxuries are currently dealing with high supply but low demand in the face of a public that is focused on buying what they need, not what they want. However, there can still be a space carved out for these businesses, through the clever use of discount pricing. Giving people the opportunity to indulge in what they want rather than just buying what they need can be a great source of comfort and stress relief. This short-term sale may give your company a chance to earn long-term loyalty. Another way to keep business steady is to build a campaign around the concept of customer “self-care”. Products offered with a discount rate can be presented as a self-care purchase to make the customer happy, a treat or reward to boost their spirits. This product angle can help expand your customer base and maintain profits. Waiving Shipping Cost With so many options available via online shopping, it becomes much easier for customers to make direct pricing comparisons between products. Minimizing or waiving shipping costs may give you lower profit margins upfront, but the slight difference in price may give you enough of an advantage to win out against your online competitors. Are Online Orders Safe During COVID-19? An airborne illness has given some customers cause for concern regarding their shipping packages. However, the World Health Organization has stated that there is a very low level of risk associated with packaged materials, as shipping conditions make it near impossible for the COVID-19 virus to survive and spread. Also, as the package travels and is exposed to a variety of different temperatures, it’s very unlikely that the virus would remain on the packaging even if it happened to be handled by an infected person. This declaration has made customers rely even more on online orders as opposed to going outside, even for basic essentials. COVID-19: A Blessing in Disguise for Ecommerce Though the global pandemic has drastically affected brick and mortar businesses, it appears to be a blessing in disguise for ecommerce. While the pandemic may provide a boost for online retailers, the real success story will be maintaining that momentum and stabilizing growth after the pandemic is over. Getting the help of a website design agency provides the best guarantee for riding the unexpected wave of success.
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